2026-01-15Company News

Welcome to Layup

We're excited to introduce Layup to the world. After two years of building and testing, we're launching the first savings account designed specifically for sports bettors.

Why We Built Layup

Americans bet over $100 billion on sports every year. For most bettors, that money disappears into the ether — win or lose, the financial outcome is rarely positive.

We asked: what if every bet also built your savings?

How It Works

Layup connects to your existing sportsbook account and automatically funds your savings with every bet you place. Your deposits go directly to nbkc bank, Member FDIC, and are insured up to $250,000.

On top of your guaranteed savings, your deposits enter prize-linked drawings for bonus rewards. It's like a sweepstakes that rewards you for saving.

What's Next

We're rolling out to all 50 states where sports betting is legal. If you're a sports bettor who wants to start building real financial habits, download Layup today.

The future of sports betting is about more than winning bets — it's about winning at life.